In many circumstances, letting/sales promotion should begin much earlier, than indicated in this sequenced presentation. It may begin as soon as the time of the developer’s commitment to carry out a property development project. Feedback from such early promotion may induce changes in the end product or development process which affect the results of the development process.
The various means of promoting a property being developed include: (a) advertising, (b) mail shots, (c) particulars and brochures, (d) site boards and site hoardings, (e) launching ceremonies, and (f) show suites. Each has different expense requirements and marketing effects on potential tenants. The extent to which each of these is adopted depends upon the nature of property being developed, the promotion budget and the strength of demand and supply competition in that segment the property market at that time.